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Apple Announces New MacBook Air And Upgrades To iPhoto, iMovie And GarageBand

Apple Macbook Air

Today, Apple Singapore announces the new MacBook Air which comes in two models – 11- and 13-inch – which are lighter, smaller and use solid state flash storage. The company also showcased the iLife ’11 with upgrades to iPhoto, iMovie and GarageBand. On a separate note, from online sources, the company may be planning an integrated SIM for the next iPhone.

Angeline Tan, product marketing manager, portables and wireless, Apple Asia Pacific, says that in Singapore, according to IDC, the PC grows 21% as compared to the Mac, which grows 41.5% year-on-year.

“The Mac business is very important to us and we have spent a lot of focus and investment in this segment. Today we have the new MacBook Air which is Apple’s thinnest and most portable and compact Mac. And for the first time, it has two configurations, the 11-inch and 13-inch,” Tan said.

The base configuration for the 11-inch MacBook Air starts from S$1,488, and the 13-inch MacBook Air starts from S$1,948.

Sam Leung, manager for applications product marketing, Apple Asia Pacific, talked about the new upgrades to iPhoto, iMovie and GarageBand on iLife’11 and demonstrated how easy it is to create a slideshow, photo album, movie trailer and learn to play the guitar and piano.

The iLife ’11 is available in November at a suggested retail price of S$78
through the Apple Store (http://store.apple.com/sg) and Apple Authorized Resellers.
The iLife ’11 Family Pack includes five licenses and is available for S$128 and the Mac
Box Set which includes iLife ’11, iWork and Mac OS X v10.6 Snow Leopard is
available for S$278.

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