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Amazon may launch Online Media ‘Locker’

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Amazon is intending to introduce a new service that lets users store music and video online and access it from various digital devices, which could come as early as next week. The move could well be seen as competing against Google and Apple, whereby both are also working on similar offerings.

Amazon.com is planning to offer a service for users to store music and video online (not necessarily purchased from Amazon.com) and access it from various digital devices. The company is currently still ironing out legal issues as well as securing content licenses from major record labels and movie studios. But if everything works out, the service could be launched as early as next week.

The online retailer seems to be competing against Apple and Google, both which are also working on similar offerings, known as "locker" or "cloud" services. The services would create an online music or video collection identical to the one on a user's computer hard drive, and user can choose to access the collection from anywhere he or she may be.

Amazon has also mentioned that users could also choose to upload their personal videos via the new service. However, it is unclear how the company would implement control over the upload of actual personal video footage from movies that are ripped from DVD or even Bluray discs without permission.

Source: Wall Street Journal

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