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Amazon Go Promises an End to Checkout Lines

Amazon’s new shopping technology means you never have to pay at a cash register again.

Over the past few years, a few companies have been dreaming up ways to make shopping more high tech by utilizing technology like NFC for automatic payment. After four years of planning, Amazon has now stopped dreaming and made futuristic shopping a reality. That reality comes in the form of Amazon Go, a new type of grocery store located in Seattle, Washington. The store features no cash registers and no lines. All you need in order to shop there is an Amazon account and a smartphone with Amazon’s app. To shop in Amazon Go, you scan a QR code at the door to begin your shopping. Then, you simply walk around and grab items from the shelf. When you’re done, you walk out and Amazon will charge you. There’s no scanning, no queue and no fuss.

Amazon isn’t too clear on how their technology works, but gives a vague description of what they call “Grab and Go” technology. They claim that the store uses much of the same technology found in self driving cars, including computer vision, sensor fusion, and deep learning. It keeps track of when an item is taken from (or returned to) a shelf, and keeps track of what you’re buying in a virtual shopping cart. When you leave the store, the money is automatically deducted from your Amazon wallet.

Amazon Go’s 170 square meter store sells groceries and ready made meals including breakfast, lunch and dinner. They currently feature some well known brands, as well as specialty items and meal kits which include all the ingredients you need to make a meal in 30 minutes or less. The store is currently beta testing and is available to Amazon employees. They’re aiming to open the store to the public next year.

You can check out Amazon’s promotional video below, and be sure to visit their website if you live in the area and would like to be notified when the store opens to the public.

source: Amazon Go

David F.
A grad student in experimental physics, David is fascinated by science, space and technology. When not buried in lecture books, he enjoys movies, gaming and mountainbiking

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