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[email protected] announces new 313 iDragon iPhone app for new shopping experience


With Lunar New Year arriving next week, [email protected] has recently announced their new iPhone app that gives shoppers a new social experience using augmented reality technology, with discounts and promotions of up to S$200,000.

[email protected] welcomes the Year of the Dragon by launching the first ever 313 iDragon iPhone app for Singaporean shoppers. You can use the app that uses augmented reality technology to find and capture "3-D" Jewels hidden on the iconic 313 Fashion Dragon installation in the Atrium. These Jewels contain exclusive promotions and other prizes, worth up to S$200,000 that can be redeemed within the mall. The Fashion Dragon installation can be seen between level 2 and 3 in the Atrium. The stylised mannequin is dressed in a purple gown, headgear that resembles the head of a dragon and is covered with golden fins.

With the 313 iDragon app, shoppers can spot and capture the “3-D” Jewels as they appear from the Fashion Dragon in the atrium. Each Jewel captured can be stored for usage at a later date, up to a maximum of three Jewels per day, or released immediately for other shoppers to capture. Shoppers can then redeem at the respective retailers by presenting them upon payment. The entire process to spot and capture a Jewel takes less than a minute.

The 313 iDragon app is free for download from the Apple App Store by searching ‘313 iDragon’, The promotional concept has seen a positive response among 313’s retailers, with B’dazzle, ESPIRIT, Limited Edt Vault, [email protected], Gong Cha, Lee Hwa Diamond Gallery, The Faceshop and Marché Restaurant among the retailers involved in the Jewel promotions. The 313 iDragon promotions will continue to run until 6 February 2011.


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