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Sony Launches Three New Cyber-shots

Sony Launches Cyber-shot Cameras DSC-T77 and DSC-T700; they are touted as the world’s slimmest digital still camera incorporating Optical Steadyshot. The DSC-700 comes pre-configured with 4GB of RAM and photo management software. The last unit, the DSC-T500 features the latest ability to bring a HD video ready camera into the compact Cyber-Shot.

Sony Cyber-Shot Media Event

Three new models were on hand for media to see and get a feel for the cameras new features.

DSC-T77, DSC-T700 and DSC-T500

 As part of the event Sony’s Jacqueline Lim, Head of Digital Imaging Product Marketing was on hand to demonstrate the new improved features.

To ensure everyone got a first hand experience with the cameras Sony’s event incorporated specific work stations throughout the venue. These stations highlighted specific features of the cameras. It was well received especially with the enticement of a special digital photo frame for one of the lucky groups.

Some of the media testing out the new DSC-T700

Media testing out the new improved face detection at a workstation


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